KLM Live Reply

To show the world its commitment to deliver a quick and personal replies to consumers who get in touch via social media, the Dutch carrier has come up with a sweet idea: 140 characters, 140 KLM employees. Normal Facebook and Twitter typed responses have been replaced with a living alphabet made up of 140 KLM employees.

 
For 12 hours KLM employees in an hangar at the Schiphol airport have been composing live messages in reply to consumers’ questions submitted in form of tweet or post. Below, for example, you can see their reply to the popular blog Dutch Cowboys.

La lógica es simple: cada historia que alguien de tu grafo-social comparte, comenta, envía, publica en Facebook van armando la portada de la aplicación del Wall Street Journal que vas a ver dentro de las paredes de Facebook… esto implica que la portada o, al menos, las notas destacadas no van a tener el sentido jerárquico que definan los editores sino tus “amigos/contactos”.